The manufacturers' choice of distribution policy under successive duopoly
Year of publication: |
2004
|
---|---|
Authors: | Moner Colonques, Rafael ; Sempere-Monerris, José Jorge ; Urbano Salvador, Amparo |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 70.2003, 3, p. 532-548
|
Subject: | Markenführung | Brand management | Vertriebsweg | Distribution channel | Duopol | Duopoly | Theorie | Theory | Nichtkooperatives Spiel | Noncooperative game |
-
The manufacturers' choice of brand policy under successive duopoly
Moner Colonques, Rafael, (2002)
-
Price commitment and the strategic launch of a fighter brand
Jost, Peter-J., (2023)
-
Probabilistic selling in a distribution channel with vertically differentiated products
Chen, Ting, (2024)
- More ...
-
Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael, (2007)
-
Product line choice in retail duopoly
Moner Colonques, Rafael, (2011)
-
Price differentials among brands in retail distribution : product quality and service quality
Mañez Castillejo, Juan A., (2011)
- More ...