The market research and insight yearbook : transforming evidence into impact

Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Understanding and accounting for cultural bias in global b2b Research / Conor Wilcock, B2B International -- The challenges of media research / Simon Shaw, Trinity McQueen and Royal Mail -- Blueprint research / Janice Guy, Jungle Green and Northern Rail -- Public policy research / Ben Page, Ipsos MORI -- Mapping attention in the digital era / Andy Goll, Sparkler and Microsoft -- Digital world and private lives / Dr Michelle Goddard and Debrah Harding, the Market Research Society.