The market segmentation workbook : target marketing for marketing managers
Sally Dibb and Lyndon Simkin
| Year of publication: |
1996
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 219 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-415-11892-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004301750