The Market Valuation of Outsourcing New Product Development
Year of publication: |
2012
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Authors: | Raassens, Néomie ; Wuyts, Stefan ; Geyskens, Inge |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 5, p. 682-696
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