The market value for product attribute improvements under price personalization
Year of publication: |
2014
|
---|---|
Authors: | Sonnier, Garrett P. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 2, p. 168-177
|
Subject: | Product management | Pricing | Personalization | Choice models | Theorie | Theory |
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