A Dynamic Model of the Effect of Online Communications on Firm Sales
Year of publication: |
2011
|
---|---|
Authors: | Sonnier, Garrett P. ; McAlister, Leigh ; Rutz, Oliver J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 4, p. 702-716
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | word of mouth | Bayesian estimation | endogeneity | dynamics |
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