The marketing book
edited by Michael J. Baker and Susan Hart
| Year of publication: |
2016 ; Seventh edition.
|
|---|---|
| Other Persons: | Baker, Michael John (contributor) ; Hart, Susan J. (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Marketing |
| Description of contents: |
pt. 1. Organisation and planning -- pt. 2. The framework of marketing -- pt. 3. Managing marketing in practice -- pt. 4. Marketing applications and contexts of marketing.
|
Online Resource
| Extent: | 1 online resource (xxi, 655 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-89000-5 ; 978-1-134-50612-5 ; 978-1-134-50619-4 ; 978-0-415-70376-5 ; 978-0-415-70377-2 |
| Other identifiers: | 10.4324/9781315890005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182068