The marketing complex : why modern marketers need to manage multiplicity
Giles Lury
| Year of publication: |
2017
|
|---|---|
| Authors: | Lury, Giles |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 178 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7494-8112-4 ; 978-0-7494-8113-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712031