The marketing concept in perspective
Year of publication: |
1988
|
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Authors: | McGee, Lynn W. ; Spiro, Rosann L. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 31.1988, 3, p. 40-45
|
Subject: | Absatz | USA | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory |
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Beckman, Theodore N., (1973)
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The marketing concept in perspective
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