The marketing design of life assurance proposals
Year of publication: |
1967
|
---|---|
Authors: | Wills, Gordon |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 1.1967, 2, p. 21-28
|
Publisher: |
MCB UP Ltd |
Subject: | Assurance companies | Marketing opportunity | Questionnaires | Research | United Kingdom |
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