The marketing ecoverse : a sustainable confluence of business, social, and natural ecosystems
Year of publication: |
2024
|
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Authors: | Kadirov, Djavlonbek ; Bardakcı, Ahmet ; Öztürk, Nazan Madak ; Allayarova, Nilufar |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 408-427
|
Subject: | marketing systems | ecosystem | business ecosystem | ecosystem services | meta-ecosystem | the marketing ecoverse | sustainability | ecosystem resilience | artifact dispersal | source-sink constraints | Umwelt | Environment | Nachhaltige Entwicklung | Sustainable development | Umweltökonomik | Environmental economics | Ökosystem | Ecosystem | Unternehmensnetzwerk | Business network | Nachhaltigkeit | Sustainability |
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