The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Djavlonbek Kadirov, Ahmet Bardakcı, Murat Kantar
| Year of publication: |
March2018
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|---|---|
| Authors: | Kadirov, Djavlonbek ; Bardakcı, Ahmet ; Kantar, Murat |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 147-159
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| Subject: | Brand | Slogan | Linguistic proximity | Meta-sematics | Diglossia | Türkei | Turkey | Markenführung | Brand management | Russland | Russia | Linguistik | Linguistics | Markenartikel | Sprache | Language | Markenimage | Brand image | Arabische Staaten | Arab countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0064-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891316