The marketing implications of financial accounting
Neil Thomas Bendle, Jonathan Knowles and Moeen Naseer Butt
| Year of publication: |
2021
|
|---|---|
| Authors: | Bendle, Neil T. ; Knowles, Jonathan ; Butt, Moeen Naseer |
| Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 15-47
|
| Subject: | Accounting for marketing | financial accounting | managerial accounting | asset recognition | balance sheet | market-based assets | Rechnungswesen | Accounting | Bilanz | Balance sheet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520210000018002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653763