The marketing of Italian wine brands in China : the "mainstreaming" approach
Year of publication: |
2013
|
---|---|
Authors: | Lin, Han ; Tavoletti, Ernesto |
Published in: |
Transition studies review. - Heidelberg : Springer, ISSN 1614-4007, ZDB-ID 2129960-2. - Vol. 20.2013, 2, p. 221-237
|
Subject: | Marketing strategies | Mainstreaming process | Italian wine brands | Italien | Italy | Markenführung | Brand management | Wein | Wine | Marketingmanagement | Marketing management | China | Weinbau | Wine industry | Markenimage | Brand image |
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