The Marketing of Italian Wine Brands in China: The ‘Mainstreaming’ Approach
Year of publication: |
2013
|
---|---|
Authors: | Lin, Han ; Tavoletti, Ernesto |
Published in: |
Transition Studies Review. - Springer. - Vol. 20.2013, 2, p. 221-237
|
Publisher: |
Springer |
Subject: | Marketing strategies | Mainstreaming process | Italian wine brands |
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