Towards a theory of brand love in services : the power of identity and social relationships
Year of publication: |
2022
|
---|---|
Authors: | Ahuvia, Aaron ; Izberk-Bilgin, Elif ; Lee, Kyungwon |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 3, p. 453-464
|
Subject: | Brand love | Interpersonal relationship | Psychological membership | Psychological ownership | Self-brand integration | Service brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Emotion | Soziale Beziehungen | Social relations | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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