The marketing of organic products : an instrumental/symbolic perspective
Mark C. Hall
| Year of publication: |
2008
|
|---|---|
| Authors: | Hall, Mark C. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 3, p. 1-11
|
| Subject: | Bio-Lebensmittel | Organic food | Konsumgütermarketing | Consumer goods marketing | Markenimage | Brand image | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773304