Technology Readiness Index (TRI) : assessing cross-cultural validity
Year of publication: |
2010
|
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Authors: | Meng, Juan ; Elliott, Kevin M. ; Hall, Mark C. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 1, p. 19-31
|
Subject: | Innovationsakzeptanz | Innovation adoption | Wirtschaftsindikator | Economic indicator | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | USA | United States | China |
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