The marketing of pharmaceuticals: standardization or customization?
Year of publication: |
1995
|
---|---|
Authors: | Doherty, Gerard ; Ennew, Christine T. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 1.1995, 3, p. 39-50
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Pharmaceuticals | Standards |
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