The marketing of services: an approach
Year of publication: |
1974
|
---|---|
Authors: | Blois, K.J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 8.1974, 2, p. 137-145
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Consumer behaviour | Marketing strategy | Effectiveness |
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