The marketing of social causes : the first 10 years
Year of publication: |
1980
|
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Authors: | Fox, Karen F. A. ; Kotler, Philip |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 44.1980, 4, p. 24-33
|
Subject: | Sozialer Wandel | Absatztheorie |
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