The marketing of technology intensive products and services : driving innovations for non-marketers
Patrick Corsi ; Mike Dulieu
| Year of publication: |
2008
|
|---|---|
| Authors: | Corsi, Patrick ; Dulieu, Mike |
| Publisher: |
London : ISTE [u.a.] |
| Subject: | Spitzentechnologie | Marketing | High-technology industries | High technology services industries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 230 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references (p. [225]-227) and index |
| ISBN: | 978-1-84821-104-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928785