The marketing plan : a handbook
Marian Burk Wood
| Year of publication: |
2003
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 202 S. : Ill. 1 CD-ROM (12 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | CD-ROM u.d.T: Marketing PlanPro: 7 steps to creating a winning marketing plan |
| ISBN: | 0-13-061317-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004713223