The marketing plan handbook
Marian Burk Wood
| Year of publication: |
2011 ; 4th ed., internat. ed.
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Boston [u.a.] : Pearson |
| Subject: | Marketing | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 210 S. Ill., graph. Darst. 1 CD-ROM 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-705350-6 ; 0-13-705350-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918311