The marketing plan : a research report from the Conference Board
by David S. Hopkins
| Alternative title: | The marketing plan |
|---|---|
| Year of publication: |
[1981]
|
| Authors: | Hopkins, David S. |
| Institutions: | Conference Board (issuing body, publisher) |
| Publisher: |
New York, New York : The Conference Board, Inc. |
| Subject: | Absatzplanung | Vereinigte Staaten | Marketingmanagement | Marketing management | Geschäftsmodell | Business model | Entrepreneurship | Entrepreneurship approach | Theorie | Theory |
| Extent: | vi, 138 Seiten Diagramme |
|---|---|
| Series: | Conference Board report. - New York, NY, ZDB-ID 266830-0. - Vol. No. 801 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Forschungsbericht |
| Language: | English |
| ISBN: | 0-8237-0237-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002951248