The marketing plan
Year of publication: |
2005 ; 4th ed.
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Authors: | Cohen, William A. |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marketing | Planning | Management | Marketingkonzept | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Cohen, William A., (2001)
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Creating market insight : how firms create value from market understanding
Smith, Brian Drew, (2008)
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Fifield, Paul, (2008)
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A., (1991)
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The entrepreneur and small business financial problem solver
Cohen, William A., (1989)
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Winning on the marketing front : the corporate manager's game plan
Cohen, William A., (1986)
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