The marketing plan handbook
Marian Burk Wood
| Year of publication: |
c 2005 ; 2. ed., internat. ed
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XV, 200 S Ill. graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and index 0501 |
| ISBN: | 0-13-196866-1 ; 0-13-148525-3 ; 0-13-197267-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002174964