The marketing systems approach for designing effective marketing interfaces and a circular economy
Year of publication: |
2024
|
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Authors: | Leenders, Mark A. A. M. ; Nguyen, Ninh |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 339-344
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Subject: | Layton's theory | marketing system | marketing interfaces | circular economy | sustainable food marketing | Kreislaufwirtschaft | Recycling | Marketing | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management |
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