The marvel of Taj : a competitive advantage in brand positioning in tourism
Year of publication: |
2019
|
---|---|
Authors: | Bhakuni, Kalpana ; Kapoor, Sheetal |
Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 40.2019, 1, p. 45-57
|
Subject: | Taj | Brand | Destination Branding | Brand Positioning | Heritage Tourism | Markenführung | Brand management | Markenimage | Brand image | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Wettbewerbsvorteil | Competitive advantage |
-
Blumrodt, Jens, (2014)
-
Guiry, Michael, (2017)
-
Gastro-tourism as destination branding in emerging markets
Williams, Helena A., (2014)
- More ...
-
Stock futures and volatility quotient : the Indian scenario
Kapoor, Sheetal, (2014)
-
Dynamics of family decision-making : purchase of consumer durables
Verma, Desh P. S., (2003)
-
Understanding buying behaviour of Indian families
Kapoor, Sheetal, (2002)
- More ...