The maturation of the science of media selection
Roger J. Calantone and Ulrike de Brentani-Todorovic
| Year of publication: |
1981
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|---|---|
| Authors: | Calantone, Roger J. ; Brentani-Todorovic, Ulrike de |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 9.1981, 4, p. 490-524
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| Subject: | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001968408