The mechanism of online review management : a qualitative study
Year of publication: |
2015
|
---|---|
Authors: | Nguyen, Kim A. ; Coudounaris, Dafnis N. |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 16.2015, p. 163-175
|
Subject: | Online review management | Qualitative study | Hotel industry | Hotellerie | Qualitative Methode | Qualitative method | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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