The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
Year of publication: |
2021
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Authors: | Fatmawati, Indah ; Nuryakin ; Siriyota, Kumpanat |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2021, 2, p. 99-116
|
Subject: | business performance | CRM | customer relationship management | Indonesia | marketing capability | Thailand | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Indonesien | Marketingmanagement | Marketing management |
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