The mediating effect of mood on in-store behaviour among Muslim shoppers
Year of publication: |
2014
|
---|---|
Authors: | Osman, Syuhaily ; Sim Ong, Fon ; Nor Othman, Md ; Wei Khong, Kok |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 5.2014, 2, p. 178-197
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Repurchase intention | Mood | Age effect | Atmospherics | In-store behaviour | Muslim shoppers |
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