The mediating effects of customers’ intimacy perceptions on the trust-commitment relationship
Year of publication: |
2016
|
---|---|
Authors: | Ponder, Nicole ; Bugg Holloway, Betsy ; Hansen, John D. |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 30.2016, 1, p. 75-87
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Professional services | Services marketing | Relationship marketing | Intimacy theory | Trust-commitment theory |
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