The mediating role of financial service branding on investment decisions : an emerging market's perspective
Robert Kwame Dzogbenuku, George Kofi Amoako and Albert Martins
| Year of publication: |
2023
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|---|---|
| Authors: | Dzogbenuku, Robert Kwame ; Amoako, George Kofi ; Martins, Albert |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 10, p. 4709-4733
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| Subject: | Investment decisions | Branding | Financial services | Return on investment (ROI) | Ghana | Finanzdienstleistung | Return on Investment | Return on investment | Markenführung | Brand management | Investitionsentscheidung | Investment decision | Ländlicher Raum | Rural area | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-05-2021-0718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457394