The Merlin Exercise: Future by Forecast or Future by Invention?

Describes the Merlin Exercise and its use by the authors integrating two models of the future ‐ “forecasted” and “invented” – to educate management in the development of a strategic intent and in implementing such an intent.

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Year of publication:	1993
Authors:	Fulmer, Robert M. ; Perret, Solange
Published in:	Journal of Management Development. - MCB UP Ltd, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 12.1993, 6, p. 44-52
Publisher:	MCB UP Ltd
Subject:	Forecasting \| Learning \| Management development \| Strategic planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02621719310041328 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014883081