Country market sequential order-of-entry : a learning effects approach
Year of publication: |
2017
|
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Authors: | Azab, Carol ; Key, Thomas Martin ; Clark, Terry |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 4, p. 210-227
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Subject: | Sequential order-of-entry | learning effects | market entry | traveling salesman problem | Theorie | Theory | Lernprozess | Learning process | Markteintritt | Market entry | Rundreiseproblem | Travelling salesman problem |
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