The mirage of marketing to the bottom of the pyramid : how the private sector can help alleviate poverty
Year of publication: |
2007
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Authors: | Karnani, Aneel Gobindram |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 49.2006/07, 4, p. 90-111
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Subject: | Armutsbekämpfung | Poverty reduction | Privatwirtschaft | Private sector |
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