The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Year of publication: |
2016
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Authors: | Messner, Wolfgang |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 298-313
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Subject: | Cultural dimensions | ecological analysis | Hofstede | international marketing | uncertainty avoidance | Kulturelle Identität | Cultural identity | Risiko | Risk | Soziale Werte | Social values | Internationales Marketing | International marketing | Nationalkultur | National culture | Welt | World |
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