The mixed blessings of technological innovativeness for the commercial success of new products
Alexander Kock, Hans Georg Gemünden, Søren Salomo and Carsten Schultz
| Year of publication: |
2011
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|---|---|
| Authors: | Kock, Alexander ; Gemünden, Hans Georg ; Salomo, Sören ; Schultz, Carsten |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 28-43
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| Subject: | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Innovation | Gewinn | Profit | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387649