The mobile telephone supplier : choosing a channel entry strategy
Year of publication: |
2000
|
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Authors: | Andersson, Per ; Mölleryd, Bengt G. |
Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 1-9
|
Subject: | Mobilkommunikation | Mobile communications | Lieferantenmanagement | Supplier relationship management | Mobiltelefon | Mobile phone | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Vertriebsweg | Distribution channel | Telekommunikation | Telecommunications | Telekommunikationssektor | Telecommunications industry |
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