Tourist acceptance of ChatGPT in travel services : the mediating role of parasocial interaction
Year of publication: |
2024
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Authors: | Xu, Han ; Law, Chun Hung Roberts ; Lovett, Jon ; Luo, Jian Ming ; Liu, Lu |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 7, p. 955-972
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Subject: | acceptance | chatbot | ChatGPT | generative AI | parasocial interaction | tourism | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Innovationsakzeptanz | Innovation adoption | Soziale Beziehungen | Social relations | Tourismusmarketing | Tourism marketing |
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