Private label brands : major perspective of two customer-based brand equity models
Year of publication: |
2014
|
---|---|
Authors: | Calvo-Porral, Cristina ; Lévy Mangin, Jean-Pierre |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 4, p. 431-452
|
Subject: | private label | brand equity | store image | retailing | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
-
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina, (2015)
-
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław, (2017)
-
Marketing mix effects on private labels brand equity
Abril Barrie, Carmen, (2016)
- More ...
-
Calvo-Porral, Cristina, (2018)
-
Perceived quality in higher education : an empirical study
Calvo-Porral, Cristina, (2013)
-
What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina, (2013)
- More ...