The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Year of publication: |
2021
|
---|---|
Authors: | Konuk, Faruk Anıl |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-8
|
Subject: | Brand trust | Cue-utilization theory | Perceived quality | Perceived taste | Stimulus-organism-response theory | Taste award | Willingness to buy | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand | Markenführung | Brand management |
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