Trust transfer from manufacturer to private label brand : the moderating role of grocery store format
Faruk Anıl Konuk
| Year of publication: |
2020
|
|---|---|
| Authors: | Konuk, Faruk Anıl |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-8
|
| Subject: | Grocery store format | Perceived quality | Perceived risk | Private label brand | Trust transfer | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Lebensmitteleinzelhandel | Food retailing | Vertrauen | Confidence | Markenführung | Brand management | Markenartikel | Brand | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238373