The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry
Year of publication: |
2014
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Authors: | Kang, Kyung Ho ; Lee, Seoki |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 38.2014, p. 106-117
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Subject: | Diversification | Firm performance | Moderating effect | Lodging industry | USA | United States | Diversifikation | Unternehmenserfolg | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry |
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