The moderating role of CSR associations on the link between brand awareness and purchase intention
Year of publication: |
2020
|
---|---|
Authors: | Hoang Xuan Lam ; Chi Thi Kim Nguyen ; Ly Hoang Mai ; Luong Thu Thuy ; Nguyen Thi Thanh Quy |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 6, p. 233-240
|
Subject: | CSR Associations | Brand Awareness | Consumer Purchase Intention | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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