The moderating role of switching barriers on customer loyalty in the life insurance industry
Mei-Fang Chen and Ling-Huei Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Mei-fang ; Wang, Ling-huei |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 7/8, p. 1105-1123
|
| Subject: | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Versicherung | Insurance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990493