The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan
Year of publication: |
2019
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Authors: | Rehman, Shafique Ur ; Bhatti, Anam ; Mohamed, Rapiah ; Hazeline Ayoup |
Published in: |
Journal of Global Entrepreneurship Research : JGER. - Berlin : SpringerOpen, ISSN 2251-7316, ZDB-ID 2758698-4. - Vol. 9.2019, 43, p. 1-25
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Subject: | TPB | TAM | Trust | Commitment | Consumer purchase intention | Online shopping behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Pakistan | Indien | India | Innovationsakzeptanz | Innovation adoption | Datenschutz | Data protection |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s40497-019-0166-2 [DOI] hdl:10419/261971 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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