The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada
Year of publication: |
2008
|
---|---|
Authors: | Mangin, Jean-Pierre Lévy ; Koplyay, Tamás ; Calmès, Christian |
Published in: |
International Advances in Economic Research. - International Atlantic Economic Society - IAES. - Vol. 14.2008, 1, p. 48-64
|
Publisher: |
International Atlantic Economic Society - IAES |
Subject: | Communication | Dependence | Power | Cooperation | Conflict | Satisfaction | LatentVariables | Indicators | Partial Least Squares |
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